Apparently even some of the respondents who still like going to the mall for shopping will use the Internet this year. Eighty percent indicated the Internet would be their avenue for at least some of their holiday shopping. Certainly, the time saving factor of Internet shopping must be considered a benefit and no hassle with parking.
If you could do only one, would you rather give Christmas/holiday gifts or receive them?
Only twenty percent indicated they prefer being recipients of gifts rather than the givers. What we do know about our audience is that is generally 45 or older. That means most are part of the Boomer Generation. In this age group, the odds are that if you wanted something, you have already purchased it. So the old “Christmas Wish List” is very short if it even exists at all. Giving to others becomes increasingly greater priority with age.
How do you plan to pay for the majority of your Christmas/holiday gifts this year?
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